On Friday 30 October, El Sayad Auto held its Grand Opening in El Sheikh Zayed, with a live performance by the Egyptian star Ruby. The evening was produced by Posh Management, and Kee handled the invitations, the RSVP and the tickets.

An opening night sets the tone for a brand, so the invitation had to feel like part of it. Guests received their invitation on WhatsApp as a short video, with the date, time and details of the evening, and answered with one tap, Confirm Attendance or Can't Attend. Posh could see who was coming without calling anyone.

Guests who confirmed were asked if they would bring someone, with Add Guest or Just Me as simple buttons inside the chat, so plus-ones were added to the guest list without a form.

The ticket arrived as a single image rather than a link. We built it on the opening's black and gold poster, with the guest's entry QR and the valet details laid onto the artwork, so the pass looked like the invitation and worked as a ticket. Guests could keep it in their photos and show it at the door.

Throughout the evening's preparation, Posh followed every reply on a client dashboard, and after the night they received a final guest report to keep.

Thank you to Posh Management and El Sayad Auto for trusting us with the invitations for the opening, and congratulations on the launch.